FACT: Software has the highest perceived value, and it often sells like hotcakes. But even more popular is anything WordPress.
Why? This is because a WordPress site needs plugins to run efficiently. Plus, there are so many different types of sites – everything from general information sites and niche markets, to ecommerce, local businesses, direct sales, and more!
Because there are so many different needs, there are untold different demands for paid plugins.
At the end of the day, people would rather pay for software to automate their life than doing things manually, which eats time out of their day. Time is money and people understand that.





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