Microsoft Ads Training

The Microsoft Advertising platform powers sponsored listings, or “ads,” for search engine results across the Microsoft Search Network. Small businesses bid for ad placement in the results that appear when users search on the Microsoft Search Network. Ads appear next to non-paid results when people search for a topic related to your business and direct them to your website, phone line, or physical location. There are no setup or maintenance fees to use the Microsoft Advertising platform. You pay only when someone clicks your ad. To help save you money, show your ad to only the people that matter to your business with Microsoft Advertising’s rich audience targeting capabilities. The Microsoft Search Network connects you with customers in your service area while they search online for topics related to your business on Microsoft Bing, Windows 10, Cortana, and Office using any device. If you’re looking to kick-start your PPC campaign to increase traffic to your site, Microsoft Ads is a great place to start. This guide will help you launch your campaign on the site