Effective Instagram Marketing

Instagram presents a massive traffic opportunity for marketers. It is huge. How big is Instagram? Well, in June 2018, which is roughly a year prior to this training, Instagram reached the 1 billion user milestone.

Think about that for a second. A lot of other platforms like Facebook, Twitter and Snapchat are suffering from lagging growth rates. Instagram, on the other hand, continues to grow and shows no signs of slowing down. In fact, when it comes to actual daily usage, Instagram leaves other larger platforms in the dust. These other platforms may have a lot more users, but in terms of daily use, Instagram can boast of over 500 million users.

That’s right, 500 million Instagram app users access Instagram every single day. That’s a lot of content consumption. That’s a lot of likes, comments, hashtags, and what have you. In fact, when measured in terms of per user engagement, it is easy to see that Instagram user behavior is more habitual.